Press

Milwaukee's one stop shop for your retro, rockabilly, pinup, and vintage inspired clothing and accessories since 2016.

Hollyville is an award-winning fashion destination defined by craftsmanship, community, and a signature style that commands attention. Founded on a passion for exceptional design, Hollyville has quickly evolved from a local favorite into a recognized name in the Wisconsin fashion scene.

The brand’s commitment to excellence has been validated by prestigious honors, most notably winning Judges' Award at the Wisconsin State Fair and being named the 2025 Best Clothing Store in South Milwaukee via Google Reviews. These accolades reflect a rare balance of technical skill and a deep connection with the people who wear the clothes.

A familiar face in the media, Hollyville has been featured on The Morning Blend and showcased in various high-profile magazines. Beyond the screen and the page, the brand brings its designs to life on the runway, participating in fashion shows that highlight its unique aesthetic and innovative approach to style.

Today, Hollyville continues to set the standard for South Milwaukee fashion, proving that award-winning quality and community-focused service go hand-in-hand.